კონფერენცია

∘ Lali Khikhadze ∘
ETHICAL AND MORAL PRINCIPLES ARE THE DEFINING FACTOR IN THE MANAGEMENT OF INTERNATIONAL BUSINESS COMMUNICATION

Summary

At the present stage, barriers and contradictions in international business are decreasing, but the scale of business communication is increasing, accompanied by the difficulties of ethical and moral behavior in the face of cultural differences, with ethics problems being particularly acute in the face of fierce competition and rapid society transformation.

Ethics in international business is a system of knowledge, a set of universal ethical norms and moral principles, on the basis of which business entities should be guided in business relations. Adherence to moral and ethical norms helps international companies succeed in the international market and business circles, which enhances the competitiveness and viability of business entities during long-term business cooperation.

Ethical and moral principles in international business regulate the behaviors of the entities involved in the business communication process, reduce disagreements and conflicts between them and clearly define the position and activities of each business entity.

Ethical norms in international business are an important means of achieving the company's goals. By adhering to ethical norms, the international company in the base country and their structural subdivisions (branches, subsidiaries and subsidiaries) in the recipient country finds its mainstay - business partners, competitors, customers and society as a whole And at the global level, business communications are conducted in accordance with the principles of the Code of Ethics of Business, because no company can function without the factor of ethics and trust, so "good ethics is always good business." Adherence to ethical and ethical principles improves the moral-psychological climate and culture of service in society, the interests of consumers, the image and reputation of international companies.

Moral principles and ethical norms are the cheapest and most effective means of dynamic development of business entities in international business, which ensures the minimum reduction of problems in the process of managing business communication. Improving communication with business partners, competitors, customers in the process of business relations, adequate application of relevant ethical norms and rules of moral conduct.

Ivane Javakhishvili Tbilisi State University Paata Gugushvili Institute of Economics International Scientific C O N F E R E N C E S "ECONOMY – XXI CENTURY"

E ISSN 2587 - 4691	∘ Lali Khikhadze ∘ ETHICAL AND MORAL PRINCIPLES ARE THE DEFINING FACTOR IN THE MANAGEMENT OF INTERNATIONAL BUSINESS COMMUNICATION Summary At the present stage, barriers and contradictions in international business are decreasing, but the scale of business communication is increasing, accompanied by the difficulties of ethical and moral behavior in the face of cultural differences, with ethics problems being particularly acute in the face of fierce competition and rapid society transformation. Ethics in international business is a system of knowledge, a set of universal ethical norms and moral principles, on the basis of which business entities should be guided in business relations. Adherence to moral and ethical norms helps international companies succeed in the international market and business circles, which enhances the competitiveness and viability of business entities during long-term business cooperation. Ethical and moral principles in international business regulate the behaviors of the entities involved in the business communication process, reduce disagreements and conflicts between them and clearly define the position and activities of each business entity. Ethical norms in international business are an important means of achieving the company's goals. By adhering to ethical norms, the international company in the base country and their structural subdivisions (branches, subsidiaries and subsidiaries) in the recipient country finds its mainstay - business partners, competitors, customers and society as a whole And at the global level, business communications are conducted in accordance with the principles of the Code of Ethics of Business, because no company can function without the factor of ethics and trust, so "good ethics is always good business." Adherence to ethical and ethical principles improves the moral-psychological climate and culture of service in society, the interests of consumers, the image and reputation of international companies. Moral principles and ethical norms are the cheapest and most effective means of dynamic development of business entities in international business, which ensures the minimum reduction of problems in the process of managing business communication. Improving communication with business partners, competitors, customers in the process of business relations, adequate application of relevant ethical norms and rules of moral conduct.